Functional vs Ethical Drivers in Generative AI Adoption: A PLS-SEM Study in Business Education

Jorge Serrano-Malebrán, Cristian Vidal-Silva, Paola von-Bichoffshausen, Romina Gómez-López, Franco Campos-Núñez

Research output: Contribution to journalArticlepeer-review

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Computer Science

Social Sciences

Psychology